What is Branding and Why is it Important for your Business?

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services.

Why Is Branding Important?

Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements, that distinguish one company, product, or service from another. Today, branding is more complex and even more important.
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.

What Should a Brand Do?

Branding is not just about getting your target market to select you over the competition. It's also about getting your prospects to see you as the sole provider of a solution to their problem or need. In its essence, branding is a problem-solver. A good brand will:
*Clearly deliver a message
*Confirm the brand's credibility in the marketplace
*Emotionally connect target prospects with a product or service
*Motivate the buyer to make a purchase
*Create user loyalty

Here at Spread Group we will help you establish the visual language that will represent your brand. It's what will create consistency across your marketing materials, advertising and your web presence. If you need us you can give us a call: 210 549 0693 or visit our website: www.spreadgroup.org

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