It is important that you learn to create content strategies for virtual events because, if 2020 has shown something positive, it is the relevance of technology at all levels. Although almost everyone is adjusting to the "new normal", it is still not totally safe to do face-to-face meetings.
1.- Get organized with time
You have to define previously and clearly what will be the agenda of what will be discussed. As well as the speakers, who will be the moderator and everything related to the content of your event. This is what will motivate users to participate in the meeting you organize.
2.- Master the technology
You must bear in mind the importance of having good software that allows you to
develop your event without problems, as much as if it were the physical
facilities. Remember that in this case, the browsing experience that the user
has is what you want to satisfy.
If your event is going to have the participation of different speakers, it is essential that they all master the platform you choose. It is recommended that they previously carry out tests to avoid any inconvenience for that day.
3.- Work with a landing page
Landing pages are excellent allies to attract users who want to participate in
the event. Its objective is to achieve the conversion of visitors who, in this
case, would become attendees and potential future customers.
Why is it advisable to include it in your content strategy? Because the landing page will be a space that will be exclusively dedicated to your event. The user can reach it through an ad or a banner that he saw on another website. Once you go to this page, you can obtain more information about the virtual activity and register.
4.- Email marketing campaigne
Email marketing is associated with the landing page, since in these cases, the
landing pages are often used for user registration. And among the requested
data, the email should not be missing. This is the most effective and direct
channel to maintain communication with the participants.
In this way, you can start the campaign of your virtual event by sending emails. The first thing you should do is send a message to the users who signed up. In it you will confirm that your registration was successful and you will welcome you.
Then you can send him a newsletter in which you let him know more details about the event. It is also important that in a third email you apply step 2, sending them a tutorial on how to use the program or platform with which they will work that day.
5.- Advertise it on social networks
Get the most out of social networks, they are excellent to complement your
content strategies for virtual events. You can use the social profiles of your
company to advertise the activity that you will carry out. But do not saturate
the feed with this information, it is about advertising it strategically.
Using social media techniques can help you attract more participants in case you still do not reach the stipulated number. Remember that the different social networks, be it Facebook, Instagram, Twitter, among others, have a high reach.
6.- Ally yourself with influencers
Something that is closely related to social networks and that you cannot leave
out is the alliance with influencers. You have to analyze very well the profile
of each of those that you want to incorporate into your content strategy.
For example, if your event is about medicine, you should look for influential doctors and specialists on these digital platforms. They will be a kind of ambassadors of your activity and their followers will probably be encouraged to participate, since they recommend it.
7.- Stream the event, but also provide it on a delayed basis
One of your goals is to keep the event present in the minds of the participants.
It will surely be part of your email marketing campaign. But all this will be
reinforced on the day of the event through a streaming that you can share on
your social networks.
This live broadcast is the best way to get broadcast during the virtual meeting. However, once done, the smartest thing to do is to offer the event deferred on your website and spread it on social networks or through emailing campaigns.
Ready to create your content strategies for virtual events? You already have all the information and recommendations you need to get to work.