7 content strategies for virtual events

It is important that you learn to create content strategies for virtual events because, if 2020 has shown something positive, it is the relevance of technology at all levels. Although almost everyone is adjusting to the “new normal”, it is still not totally safe to do face-to-face meetings. [...]

Does Your Company Logo Evolve With Your Market?

A logo is perhaps the most important part of your company. It reflects your business purpose and is the face with which your company communicates with its audience. A good logo is clear, unique, and memorable.

Many companies change their logos over time, in an effort to reflect the changes that the business undergoes. Evolution is a process of change or development. It generally occurs when a new version of a product or service is better than the previous one. Others are known, but disappear due to being acquired or due to bankruptcy. [...]

Video marketing strategies for the real estate sector

Currently, real estate video marketing is a strong trend. With the advanced technology, the real estate market has seen a big change. And it is that professionals in this world have had to claim and implement new sales strategies.

Without a doubt, a good strategy is to use video marketing, since it has proven to be one of the best keys for you to achieve 100% effective sales. [...]

How to write captions that attract on social networks

Many people forget that content must be accompanied by captions that attract on social networks. This mainly applies to professional or commercial profiles. Think that users expect to find all the detailed information in the description. [...]

The QR code is experiencing a 'boom' due to the covid-19 pandemic

Although the technology of the QR code was already popular before the SARS-cov-2 appeared, with the arrival of the new coronavirus it has become more popular. QR codes connect two worlds: the physical and the digital and allow entering a mobile computer application. [...]

Strategies in Social Networks, their importance in digital marketing

There is no denying the importance that Social Networks have acquired as part of a Digital Marketing plan or strategy. Every day, it is more evident that users prefer to use Social Networks to share experiences with other Internet users about the products and services they have purchased. [...]

5 Ways Your Agency Can Improve the Client Experience

"Building strong client relationships is an integral strategy to improve your agency’s bottom line".

No matter how busy you get, however, you can't forget the most important aspect of your business -- your clients. Their needs must be met. The key is to create an experience that adds value to your clients. It’s about building real relationships. [...]

2020 digital marketing trends. Bet on technology!

The 2020 digital marketing trends are marked by the strong technological advances that are taking place in all fields, many of which will be a before and after in what we understand today as digital marketing. The changes in the consumer - as a consequence of the new technological offer - and the pattern that the younger generations, digital natives, have set, are also going to cause the Internet advertising scenario to undergo important changes.
Let's Begin! [...]

What are the great advantages of advertising on the Internet?

Absolutely all businesses that have a presence on the Internet - be they large or small, sell products or services, be very specific or very general - want the same thing: reach the greatest number of people by investing the least amount of resources and obtaining the most benefits possible. [...]

What Is Branding And Why Is It Important For Your Business?

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. [...]

Teen Marketing Tip

Undoubtedly, a segment that increasingly uses the Internet, practically owning certain social networks or apps (such as Instagram or Snapchat), are teenagers.
However, approaching this sector, characterized by having a colorful and emotional mentality, is not easy as adults.

What's the Biggest Benefit to Advertising on Internet?

Imagine that you have an attractive storefront on one of the best streets in the world, open 24 hours a day, 365 days a year. This is more or less what happens when you invest in Internet advertising: you automatically become visible to thousands of people who have been looking for you their entire lives and didn’t even know you existed! Moreover, betting on online advertising is very important for both large and small businesses alike, since with just a few bucks you’ll be able to get better visibility, which will most certainly translate into an increase in traffic towards your website.

Tips on how to Maintain Strong Customer Relationships

As a small business owner, you may feel overwhelmed by everyday challenges. Small businesses have to keep looking for new clients. There’s a constant pressure of daily expenditures.
Imagine a situation where you didn’t have to run around and chase new clients all the time. What if you could keep your existing clients and they also got new business for you? [...]

5 reasons why you need to keep your customers well informed

The world is full of businesses trying to promote themselves on social networks, keep in touch with their customers via email and what can be seen by some as pestering their customers. With so many businesses really getting on our nerves by doing this you have to ask yourself the question, "Why do they do it?" [...]

7 Must-Haves for Your Email Marketing Campaign

The first thing you should do when developing an email marketing campaign is to determine the specific purpose of the campaign. Not only will a defined purpose help you align the campaign with your business goals, but it will also help focus your message. [...]

10 Types Of Digital Marketing You Should Know – And Consider For Your Marketing Strategy

"Digital Marketing" is one of those terms with which we all have a feeling that we know what it means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like "it is related to internet marketing" or "a summarizing term for all online marketing activities" lets put it simply: [...]

Why Branding is Important for Your Small Business

Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. Brands, they think, are the big fish in the pond with huge budgets and national recognition. Resigned to their supposed small-fish status, small businesses do little more than come up with a fun logo and some flashy business cards.

But branding is important for businesses of all sizes because it increases their value, gives employees direction and motivation, and makes acquiring new customers easier. [...]

10 New Year Tips for Your Small Business

To ensure success in the new year, most small businesses don’t realize that the process begins long before January 1. Instead, a lot of work goes into setting your business up for a running start when the clock strikes 12. Don’t wait; start now with this list of 10 New Year Tips For Your Small Business. [...]

7 Tips for Keeping Your Website Fresh And Updated

If you want your website to be a useful tool for engaging with your customers, it's important to keep it updated. Trends in technology, web design, and SEO all require you to make changes on a regular basis. Your industry is probably evolving as well, so you want to keep your content relevant to your customers' needs. Here are some tips to make sure your website is up-to-date. [...]

How to Write a Successful Blog that also Promotes your Business

A business blog is one of the most cost-effective and easiest ways to promote your business. Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and also help you to reach new markets. Unfortunately, many small businesses are yet to wake up to the benefits of this tool. Valid reasons range from lack of time for writing the blog posts to a lack of ideas for quality posts. Here are my top tips for writing and building a successful business blog. [...]

5 Golden Rules To Attract The Right Clients And Grow Your Business

If you're a business owner, consultant, or freelancer, you've undoubtedly been through the struggle of trying to grow your business without breaking the bank. In fact, chances are, the desire to acquire more clients, sell higher value services, or ship more products will consistently be part of your business plan. And it should be! [...]


If you have your own business, it’s important to promote your brand in order to attract new clients. Focus on a few simple strategies to help you get the word out there about your company. [...]


There was once a time that attaching a picture of one's products or services was enough to entice buyers. While images can most certainly enhance your business and communicate with a consumer, videos have a much further reaching effect on today's media driven culture Video marketing techniques are flooding today's social media outlets and websites [...]

Difference between ADVERTISING and MARKETING

At first glance, marketing and advertising seem to be different terms to describe the same thing -- getting a product or service sold. In actual fact, although they both contribute to the same end objective, they are distinct from each other and each has its own process. Understanding the difference between marketing and advertising [...]

7 Ways to promote your business online for free.

You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn't mean that there aren't effective ways to get your brand out there. Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring [...]